Noam Segal) has led research at companies like Meta, Airbnb, Wealthfront, Twitter, and most recently Upwork. He also teaches the #1 user research course on Maven). So this episode is a masterclass in user research. We discuss:
How to conduct better interviews
The keys to an effective research plan
How to become a masterful research storyteller
How AI is creating a new wave of research tools
When to rely on qualitative vs. quantitative tactics
The modern user research tools you need to know about
How to ensure research is integrated in the product process
Noam’s modern research tech stack:
Sprig)
Genway)
Dscout)
Steve Portigal’s book: Interviewing users (how to uncover compelling insights))
Mr. Beast’s YouTube)
Lenny’s Podcast with Judd Antin: The UX research reckoning is here)
