2024 was the year the Perplexity brand took over the design community. And a big reason why is because of Phi Hoang).
So this week’s episode is a deep dive into brand experience design and creativity with AI tools. We get an inside look at:
Phi’s creative process with Midjourney
Why Perplexity thinks of the brand in “seasons”
Phi’s tool stack for creating marketing videos with AI
Behind-the-scenes of how Phi stumped the founder of Midjourney
Why Perplexity cares about creative consistency > visual consistency
a lot more
Phi referenced the episode with Henry Modisett) the Head of Design at Perplexity
Mike Smith) from Smith & Diction) is who Phi collaborated with on the initial brand identity
Phi uses Midjourney) for image creation
He also mentioned Runway), Luma), and Krea) for video work.
