Google comfortably controls over 25% of the $303 billion ad market in the U.S. That will probably look very different in five year's time. This episode unpacks Google's adtech antitrust violations, explaining the tangled path that led us here and what it means for the industry, plus Google itself as it faces looming threats of a break up. Experts join us to make sense of the acronyms and intrigue behind digital advertising’s biggest shake-up yet. Let’s dive straight into Google’s adtech alphabet soup. Hosted on Acast. See acast.com/privacy) for more information.
