In this bonus episode from the Cannes Lions International Festival of Creativity, we're joined by advertising legend Sir John Hegarty and Corinne Woods, CMO of the U.N. World Food Programme. They tell us about the heartbreaking PSA they just launched at Cannes to help alleviate famine in war-torn regions around the world. Hosted on Acast. See acast.com/privacy) for more information.