When you think of energy drinks, you might recall the ones that were popular in the 2000s, which were not very healthy. Now, brands like Celsius are changing the game by offering energy drinks that don't have a nasty aftertaste and are enriched with essential vitamins. In this episode, we have a chat with Celsius CMO Kyle Watson as she explains how Celsius originated, how it's connecting with Gen Z, and what's next for the brand. Hosted on Acast. See acast.com/privacy) for more information.
