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cover of episode #246: Jen Allen-Knuth on Navigating Complex Sales with the Challenger Approach

#246: Jen Allen-Knuth on Navigating Complex Sales with the Challenger Approach

2024/4/8
logo of podcast How to Sell Podcast: Make How You Sell, Why You Win

How to Sell Podcast: Make How You Sell, Why You Win

Shownotes Transcript

💰 Get FREE access to the tactics used by the fastest-growing b2b brands)

In this episode, you're going to learn:

  1. Implementing insights from early to late stages to engage and persuade stakeholders2. Importance of not making assumptions about the client's knowledge3. The strategy of revisiting insights to create urgency for the decision

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About This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.