How a $1B+ Crypto Company Really Uses AI in Marketing | ft. Kraken CMO
Marketing Against The Grain
Shownotes Transcript
Ep. 304
How are billion-dollar companies like Kraken integrating AI into their marketing strategies to pave the way for future growth?
Kipp and Kieran delve into the transformative role of AI in marketing strategies at trailblazing companies, featuring insights from Kraken's CMO, Mayur Gupta. Learn more on how AI is being leveraged for creative innovations, the debate between using SaaS platforms vs. custom solutions, and the operational best practices companies can adopt for effective AI usage in their growth efforts.
Mentions
Mayur Gupta https://www.linkedin.com/in/mayurgupta77/)
Kraken https://www.kraken.com/)
DeepSeek https://www.deepseek.com/)
Claude https://claude.ai/)
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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar)
Kieran Flanagan, https://twitter.com/searchbrat)
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.