Shownotes Transcript
Ever wondered how Beehive managed to make a splash with their audio newsletter drop?
Kipp and Kieran dive into the world of 'drop marketing' and detail the steps Beehiiv took to create monumental buzz. This is a look-back at their conversation with Alex Lieberman (Morning Brew co-founder). Learn more about how Beehiiv planned their drops 90 days in advance, the importance of picking the right channels and creative for your drop calendar, and the power of employee and customer evangelism.
Mentions
Alex Lieberman https://www.linkedin.com/in/alex-lieberman/)
Alex’s Marketing Against the Grain episode https://podcasts.apple.com/us/podcast/alex-lieberman-on-building-a-personal-brand/id1616700934?i=1000665964510&l=ko)
Beehiiv: https://www.beehiiv.com/)
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt)
We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research)
Resource
- [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip)
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg)
Twitter: https://twitter.com/matgpod)
TikTok: https://www.tiktok.com/@matgpod)
Join our community https://landing.connect.com/matg)
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934)
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH) and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar)
Kieran Flanagan, https://twitter.com/searchbrat)
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.