Would you rather be wrong or boring?
Kipp Bodnar is joined by Codie Sanchez (Founder of Contrarian Thinking) to discuss the power of storytelling as a boring business. Learn about the hidden traits of great businesses, why most business models in media are awful, how to think about interacting with your community, and how to lean into your unfair advantages to win.
Connect with Codie
About Codie Sanchez
Codie runs Contrarian Thinking a financial media company and Contrarian Capital a small business holding company that does $50Million in annual revenue and is focused on bringing Main Street Businesses back.
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Kieran Flanagan, https://twitter.com/searchbrat)
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
