How To Start A Cult Brand | Lessons From Peloton, Nike, and CrossFit
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What can a cult leader teach an entrepreneur? It may be more than you think.

Kipp and Kieran go on a deep dive into cults and how they can teach you to build a cult brand today. We’ll go over the core principles of being a cult brand, why today is a great opportunity to build a cult brand, and a brief history of cults and how those characteristics can turn YOUR business into the next cult brand.

Links Mentioned

• The Culting of Brands by Douglas Atkin https://www.amazon.com/Culting-Brands-Turn-Customers-Believers/dp/1591840961)

• Our episode on marketing Pickleball as CMOs for the day https://link.chtbl.com/DNZ6xFJR)

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar)  

Kieran Flanagan, https://twitter.com/searchbrat) 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.