Ep. 298
Can an AI agent revolutionize deep research in marketing?
Kipp dives into OpenAI's groundbreaking launch of their new Deep Research product and compare it with Google Gemini's offering. Learn more about how OpenAI's Deep Research can tackle complex research tasks with unparalleled depth, how the competition with Google Gemini stacks up in terms of integration and data sourcing, and why harnessing AI for research could be a game-changer for marketers.
Mentions
OpenAi Deep Research https://openai.com/index/introducing-deep-research/)
Sam Altman https://blog.samaltman.com/)
OpenAI o3-mini https://openai.com/index/openai-o3-mini/)
Dan Shipper https://every.to/@danshipper)
Check out the episode on YouTube: https://www.youtube.com/watch?v=-1ZQHC3jxBE)
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt)
We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research)
Resource
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg)
Twitter: https://twitter.com/matgpod)
TikTok: https://www.tiktok.com/@matgpod)
Join our community https://landing.connect.com/matg)
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934)
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH) and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar)
Kieran Flanagan, https://twitter.com/searchbrat)
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.