We're sunsetting PodQuest on 2025-07-28. Thank you for your support!
Export Podcast Subscriptions
Making Millions from Viral Beats: How Kato Turned TikTok Sounds into a Music Empire
2025/3/26
Networth and Chill with Your Rich BFF
K
Kato
V
Vivian
Kato: 我是一名音乐制作人，我的收入来源多元化，包括音乐制作、社交媒体和音乐相关业务（如节拍租赁和课程）。我通过创建名为“Sound Advice Tour”的巡回演出赚钱，这个演出横跨美国和加拿大多个城市和工作室，仅此一项就售罄了我的首轮26个城市巡演。我通过YouTube自学音乐制作，获得了免费的教育。很多制作人在职业生涯早期会陷入糟糕的交易中，这让我很担忧。预付款是唱片公司给你的预支款项，并非免费的钱，它会从你未来的收入中扣除。唱片公司预付款实际上类似于高息贷款，但如果唱片公司无法收回这笔钱，他们只能承担损失，不会追究你的资产或影响你的信用评分。如果唱片公司给你一百万的预付款，你与唱片公司分成比例为80/20，那么只有你的收入达到500万以上，你才能开始赚钱。音乐人从流媒体平台获得的收入极低，大约每播放一次歌曲只有0.003美分。三大唱片公司拥有Spotify的股份，这使得他们能够控制音乐人的收入，并设定极低的流媒体版权费率。流媒体使音乐更容易获取，但同时也降低了音乐的价值，导致音乐创作者的收入降低。我热爱音乐，并将其视为我每天醒来都能做的事情，这让我能够将其转化为职业。节拍租赁是指制作人将伴奏授权给任何想要使用它的人，而不出售其独家使用权。我通过在线销售节拍租赁赚了大约50万美元。TikTok的兴起为我的音乐事业带来了很多品牌合作机会。我的“So Pretty”挑战在TikTok上爆火，我最终以2.5万美元的价格将该节拍卖给了环球音乐。社交媒体为幕后工作者提供了更多机会。音乐产业不稳定，音乐人不仅需要专注于音乐创作，还需要关注营销、巡演等其他方面。我通过社交媒体宣传我的“Sound Advice Tour”巡回演出，并成功售罄了26个城市的演出。独立音乐人巡演通常会亏损，因为巡演的运营成本很高。音乐仍然是我的最爱，但社交媒体和品牌合作带来的收入也很可观。音乐相关业务仍然是一个学习过程，我的很多尝试都失败了。目前我的音乐相关业务收入最高，但长期来看，所有业务都与音乐息息相关。投资能够激发创造力的东西是值得的，例如硬件、软件、乐器以及与其他创意人士的互动。我投资了大量的资金和精力来打造我的工作室环境，这对我来说至关重要。在早期，由于预算有限，我没有在设备上投入太多资金。我的制作人标签“Kato on the track bitch”源于我与一位长期合作的艺术家Jaron Benton的歌曲。我的艺名“Kato”来源于电视剧《青蜂侠》中由李小龙扮演的角色。我最喜欢的合作对象是Jaron Benton，因为我们一起经历了很多重要的时刻。在音乐行业中，你获得的不是你应得的，而是你争取到的。我的“So Pretty”节拍在TikTok上爆火后，我最终以2.5万美元的价格将其卖给了唱片公司，这比最初的报价高得多。音乐行业未来会受到科技的影响，AI将会扮演越来越重要的角色，但人类艺术仍然会有其地位。我计划继续打造自己的平台和生态系统，在传统音乐产业之外运营。
Vivian: 很多制作人在职业生涯早期会陷入糟糕的交易中，这让我很担忧。Kato的收入来源包括音乐制作、社交媒体和音乐相关业务（如节拍租赁和课程）。
supporting_evidences
Kato: 'A producer, at least in hip hop and rap, is responsible for making the beats. So I produce the actual musical portion of the song. The artist or the rapper will come up with the lyrics. But we kind of oversee the whole creative process from start to finish...'
Kato: 'That's basically where I got my... education.'
Vivian: 'a lot of producers do get caught up in bad deals early in their careers.'
Kato: 'They usually give you what's called an advance...'
Kato: 'It's not exactly as bad as a traditional bank loan because if the label doesn't make a dime of that money back, they just take the L...'
Kato: 'you don't start making money until you get to 5 million and one because it needs to be 20% of that five.'
Kato: 'musicians get paid 0.003 cents per stream...'
Kato: 'So they... are also dictating what artists musicians and songwriters are getting paid...'
Kato: 'It's made music more accessible and convenient, but it's come at the expense of the creatives...'
Kato: 'the motivation was always just that I found an escape through music and music was always something that I love to do...'
Vivian: 'You are an artist yourself. But there's kind of like two other legs to your three-legged stool...'
Kato: 'So... this concept of beat leasing became really big...'
Kato: 'I've made probably half a million dollars just selling beat leases online and'
Kato: 'brand deals became super big for me during the pandemic...'
Kato: 'And I ended up selling that beat to Universal for $25,000.'
Kato: 'opportunities and platforms haven't quite caught up to the producer community...'
Kato: 'There's a lot of ups and downs with being a musician...'
Kato: 'And I sold out my first 26 city tour just by doing that...'
Kato: 'the overhead cost of touring is very, very high...'
Kato: 'Music is still my favorite...'
Kato: 'That's always kind of a process...'
Kato: 'I would say it's all the music adjacent stuff...'
Kato: 'I think you can't go wrong investing in things that help inspire your creativity...'
Kato: 'And so building out my studio...'
Kato: 'Before we moved into our current house...'
Kato: 'my producer tag is actually an artist that I have been working with for a long time...'
Kato: 'So in the 60s...'
Kato: 'I mean, those early memories of just locking in with Jaron...'
Kato: 'I would say for producers and songwriters, you don't get what you deserve...'
Kato: 'So when we were going through those negotiations...'
Kato: 'It's really weird right now because I feel like technology is playing a bigger and bigger role in music...'
Kato: 'I do see myself just continuing to build my own platform and my own ecosystem...'
Deep Dive
This episode features Kato on the Track, a successful music producer who has worked with numerous famous artists. He's built a business with multiple income streams, including beat leases, education, and social media. We'll explore his journey and how he makes money in the music industry.
- Kato's work with artists like Tyga, B.o.B, K Camp, Snoop Dogg, and more
- His multiple income streams from beat leases, education, and social media
- Building wealth in a creative industry
Shownotes Transcript