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cover of episode Bree McKeen On Reinventing A 100-Year-Old Industry, One Bra At A Time

Bree McKeen On Reinventing A 100-Year-Old Industry, One Bra At A Time

2025/6/13
logo of podcast HerMoney with Jean Chatzky

HerMoney with Jean Chatzky
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Bree McKeen: 我认为内衣行业长期以来由男性主导，是因为它将女性视为装饰品。过去，内衣注重外观和性感，而忽略了产品的工程设计。我创立 Evelyn & Bobbie 的目的是为了创造适合女性身体的产品，而不是让产品与我们的身体对抗。我在风投工作时，每天都会接触到各种各样的想法，这让我萌生了创业的念头。我意识到，即使在人工智能时代，我也找不到一款可以穿着 12 小时，外观好看，穿着舒适的内衣。因此，我决定自己创造一款这样的产品。

Deep Dive

Chapters
This chapter explores the gender gap in patents and inventions, highlighting the low percentage of patents granted to women. It introduces Bree McKeen, a six-time patent holder and founder of Evelyn & Bobbie lingerie, who challenges the male-dominated lingerie industry.
  • Only 10.9% of US patents are granted to women
  • Bree McKeen holds six patents
  • The lingerie industry is a $13 billion market dominated by men

Shownotes Transcript

Have you ever wondered how to get a new product off the ground, especially as a woman pitching in a male-dominated venture capital world?

On this episode, Jean sits down with Bree McKeen, founder of lingerie brand Evelyn & Bobbie), to talk about what it really takes to launch a company, protect your ideas, and raise capital. Before Bree created a bra that’s now disrupting a $13 billion industry, she was sitting on the other side of the table, as a VC herself. Listen in for insights on intellectual property, entrepreneurship, and how to stand your ground in a system that still doesn’t take female founders seriously enough.

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