Metrics & Hiring Funnels
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Brian and Jordan are back to back-to-back weeks before vacation and travel plans kick in because… It’s summertime! While Jordan deals with a minor lacrosse injury, they both gush over Matt Medeiros, and give updates on their latest business endeavors. They talk about the progress on the search for a media creator for both Rally and ZipMessage, hiring funnels and hiring hurdles, getting feedback, and ways to get out of a funk.

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here). 

“I saw a ZipMessage pop up in my Slack the other day. I love seeing it organically used because that’s the tool that fits.” – Jordan )Powered By the Tweet This) PluginTweet This)

Here are today’s conversation points:

• Matt Medeiros and the media creator role
• The technical side of ZipMessage
• Reading stats and getting feedback
• Getting out of a funk
• Completing tasks, self-induced stress, and forgiveness
• Figuring out the right workflow and the right people
• Hiring funnels, hurdles, testimonials, and role-specific adjustments

“People get value from it and they don’t tell you they’re getting value from it. It’s just happening and you don’t see it right in front of you. You have to see the stats.” – Brian )Powered By the Tweet This) PluginTweet This)

Mentioned on today’s episode:

Matt Medeiros’ Twitter Thread on the media creator role)

ChartMogul)

DynamiteJobs)

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration) by Ed Catmull and Amy Wallace

Rally On) 

ZipMessage)

SunriseKPI )

Productize )

Audience Ops)

ProcessKit)  

Carthook)  

Brian’s 2 positions open for applications:

Media Creator)

Technical Marketer)

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