Shownotes Transcript
It’s a big day here at Bootstrapped Web now that Jordan can talk more openly about his newest endeavor: Rally. Brian and Jordan talk about what Rally is, breakdown Rally’s elevator pitch, as well as the steps Jordan has taken up to this point. They also get into a few updates with ZipMessage. Brian talks about the possibility of building a small team and the stigma around hiring a team full of contractors.
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“I’m in the middle of that thing that happens if you post a Twitter thread just at the right time. It’s fun. You have to remember to enjoy the fun days. This is one of those fun days.” – Jordan )Powered By the Tweet This) PluginTweet This)
Here are today’s conversation points:
Rally and RallyOn.com
What does Rally do for customers?
What does it mean to go headless?
Definition of “Modern brands”
What makes Rally different?
Enjoying and being in the moment
The importance of elevator pitches and headlines
Multiple fits and building relationships
The next step and roadmap for Rally
ZipMessage updates
Doing everything yourself vs. building a small team
Contractors and freelancers vs. employees
The stigma behind hiring overseas
Creating your perfect company culture
Brian’s marketing talent wishlist:
Technical marketer (Google analytics, SEO, etc.)
Media producer (podcasting, interviews, etc.)
“I’m already all in in terms of hours. But to really go all in, I need a team with me.” – Brian )Powered By the Tweet This) PluginTweet This)
Resources:
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Josh Pigford’s Maybe company compensation model)
Sahil Lavingia on Gumroad’s team model)
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