How do you avoid consistent churn with new products? What tools do you use to learn about your market? What influences the changes in your products?
It has been a while but Brian and Jordan are back, and they’ve brought updates with Rally and ZipMessage. Jordan talks about his fundraising efforts. Brian talks about his customer research project and what he has learned through that process.
If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here)
“It went from, ‘This is going to be a piece of cake’ to… ‘That’s not what’s going on in the market.’” – Jordan )Powered By the Tweet This) PluginTweet This)
Talking Points:
Trends in the industry and the economy
Can you avoid consistent churn numbers in new products?
Jordan’s fundraising efforts
Investor behaviors
Are people driven by FOMO
The various stages in the funnel
Brian’s research project
The lessons that Brian learned
What motivates customers and what makes them think?
Shifting product features based on the market
Learning from other competitors and their customers
“When you actually talk to [a customer], you not only learn a ton, it also helps me emotionally and mentally” – Brian )Powered By the Tweet This) PluginTweet This)
Resources:
Brian’s Twitter thread documenting his customer research project)
Brian on Twitter)
Jordan on Twitter )
ZipMessage)
Rally)
As always, thanks for tuning in. Head here to leave a review on iTunes).
