In this conversation with Paul D’Arcy, CMO at Miro, he talks about his passion for driving growth, some of the campaigning strategies at Miro, ad memory effects on sales, and how to approach a rebrand. Hear about some fundamental frameworks, the blending of performance and brand, the many top-of-mind strategic and tactical challenges, the future with shifting ad tech, and defining and creating a category.
Episode Outline
[01:36] Paul’s background
[02:20] Introducing our co-hosts
[04:32] Performance and brand marketing
[06:07] Fundamental frameworks
[12:14] Blending performance and brand
[17:51] Top-of-mind strategic and tactical challenges
[21:19] Technical audiences
[26:08] How do we prepare for a future less reliant on shifting ad tech?
[29:10] Miro’s ad campaigns
[38:49] The memory effects on sales
[42:53] The Dropbox story
[46:52] Category definition and creation
[49:08] Approaching a rebrand
[51:40] Paul’s nominees
Connect with Paul
LinkedIn)
Twitter)
Miro Website)
Science of Revenue)
**Connect with Elias, Korina, and Holly **
LinkedIn - Elias Rubel, Matter Made)
Twitter - Elias Rubel)
Matter Made Website)
LinkedIn - Korina Edwards, Matter Made)
Twitter - Korina Edwards)
Matter Made Website)
LinkedIn - Holly Chen, ExponentialX)
Twitter - Holly Chen)
ExponentialX Website)
