In this conversation with Tiffany Tai, SVP of Enterprise, Education, and Partnerships at Canva, she talks about Canva’s growth, creating a customer-centric product, and some of the investment skillsets that have paid off over time. Hear about how to grow against entrenched incumbents, the education component for SaaS companies, solving for the needs of different generations of users, finding the highest ROI situations, the economics of what matters, and how to structure partnership teams.
Episode Outline
[00:55] Introducing Tiffany
[02:56] Introducing the co-hosts
[04:22] Tiffany’s work at Canva
[09:17] Canva’s marketing
[11:15] Getting into partnerships
[13:20] Thinking about growth against an entrenched incumbent
[16:54] Education for SaaS companies
[18:36] Generational use of Canva
[22:11] What is an ROI that matters?
[25:47] Starting as individual products
[29:51] Thinking about the economics
[37:08] Investment skillsets that have paid off over time
[42:45] What makes Canva special against the competition?
[43:45] Converting from Freemium to Premium
[47:10] Structuring partnership teams
Connect with Tiffany
LinkedIn)
Website)
**Connect with Elias, Korina, and Holly **
LinkedIn - Elias Rubel, Matter Made)
Twitter - Elias Rubel)
Matter Made Website)
LinkedIn - Korina Edwards, Matter Made)
Twitter - Korina Edwards)
Matter Made Website)
LinkedIn - Holly Chen, ExponentialX)
Twitter - Holly Chen)
ExponentialX Website)
