In this conversation, the team talks about all things marketing, sales, and collaboration. Hear about how to align the end-user experience with the company’s value, the importance of cross-department communication, balancing product, marketing, and sales, what the ideal Fortune100 company looks like, focusing on the needs of team members, and the role of creativity in collaborations.
Episode Outline
[00:39] Introducing the co-hosts
[04:59] The ups and downs of doing product sales marketing
[07:10] Aligning the end-user experience with the company’s value
[13:15] The balancing act: product, marketing, and sales
[26:18] Designing a Fortune100 company from scratch
[32:26] Holly’s radical proposal
[34:32] Creating levels of security, control, and belonging for team members
[41:36] Does collaboration stifle or encourage creativity?
**Connect with Elias, Korina, and Holly **
LinkedIn - Elias Rubel, Matter Made)
Twitter - Elias Rubel)
Matter Made Website)
LinkedIn - Korina Edwards, Matter Made)
Twitter - Korina Edwards)
Matter Made Website)
LinkedIn - Holly Chen, ExponentialX)
Twitter - Holly Chen)
ExponentialX Website)
