In this conversation, the team talks about sales and marketing. Hear about converting free apps to paid subscriptions, how to structure a data/analytics team, the first steps to take after building the PLG engine, using early engagement to determine long-term retention, and the main challenges when building a PLG-to-sales motion.
Episode Outline
[00:43] Introducing the team
[02:01] Converting free apps to paid subscriptions
[04:21] What to do first after building the PLG engine
[09:35] PLG vs Sales-led motion tools
[10:44] Building a sales-led motion in a historically PLG company
[16:25] Determining long-term retention from early engagement
[21:38] The biggest challenges in building up a PLG-to-sales motion
[23:59] How to structure a data/analytics team
[33:32] PLG and Account-Based Marketing
**Connect with Elias, Korina, and Holly **
LinkedIn - Elias Rubel, Matter Made)
Twitter - Elias Rubel)
Matter Made Website)
LinkedIn - Korina Edwards, Matter Made)
Twitter - Korina Edwards)
Matter Made Website)
LinkedIn - Holly Chen, ExponentialX)
Twitter - Holly Chen)
ExponentialX Website)
