In this conversation, Mike Brooks, SVP of Revenue at WeatherBug, talks about growth, advertising, and data. Hear about the relationship between media buying and growth, how iOS is changing the landscape, the impact on MTA, the prominence of community-led growth, and the idea of the Chief Growth Officer at companies.
Episode Outline
[01:08] Introducing Mike and WeatherBug
[03:44] Media buying and growth trends
[12:35] What’s happening with iOS?
[21:10] Is MTA dead?
[28:05] When to start considering MTA
[30:14] The role of first-party data
[31:46] Community-led growth
[36:09] Influencer marketing and B2B
[39:32] Customer advisory boards
[45:12] iOS and PLG
[48:24] Will Chief Growth Officer be a thing?
Connect with Mike
LinkedIn)
Website)
**Connect with Elias, Korina, and Holly **
LinkedIn - Elias Rubel, Matter Made)
Twitter - Elias Rubel)
Matter Made Website)
LinkedIn - Korina Edwards, Matter Made)
Twitter - Korina Edwards)
Matter Made Website)
LinkedIn - Holly Chen, ExponentialX)
Twitter - Holly Chen)
ExponentialX Website)
