In this conversation, Robin Izsak-Tseng, VP of Revenue Marketing at G2, talks about growth and marketing. Hear about how to organize and grow a marketing team, different attribution models, when marketing teams should switch to outbound acquisitions, and best practices for influencer marketing and customer advocacy, and the team has some Real Talk about tactics.
Episode Outline
[01:02] Introducing Robin
[02:47] Organizing a marketing team
[06:47] The evolution of a marketing team
[09:46] What should your first marketing team look like?
[11:46] Demand gen, growth marketing, and growth hacking
[20:25] From bottoms-up to outbound acquisition
[28:25] Influencer marketing and customer advocacy best practices
[34:12] Having an executive with marketing ambition
[35:57] Multi-touch attribution models
[42:37] The “Tactics” Real Talk
Connect with Robin
LinkedIn)
Website)
**Connect with Elias, Korina, and Holly **
LinkedIn - Elias Rubel, Matter Made)
Twitter - Elias Rubel)
Matter Made Website)
LinkedIn - Korina Edwards, Matter Made)
Twitter - Korina Edwards)
Matter Made Website)
LinkedIn - Holly Chen, ExponentialX)
Twitter - Holly Chen)
ExponentialX Website)
