In this conversation with Palmer Houchins, VP of Brand Marketing and Communications at G2, he talks about brand, communications, and marketing. Hear about building a brand, using the brand dashboard, interpreting brand lift studies, how Covid has changed the landscape, what Palmer’s first 90 days looks like, and the importance of the end-user.
Episode Outline
[00:55] Introducing Palmer
[03:03] How brand and comms changed during Covid
[05:44] When to consider building a brand
[07:20] Defining brand marketing
[11:45] Palmer’s favorite metrics
[13:54] Commissioning a brand study
[17:07] The brand dashboard
[21:37] The brand lift study
[24:50] Recommended tools
[27:42] Choosing the best creatives
[34:06] Testing practically
[38:47] The importance of the end-user
[43:42] Palmer’s first 90 days
Connect with Palmer
LinkedIn)
Website)
Connect with Elias, Korina, and Holly
LinkedIn - Elias Rubel, Matter Made)
Twitter - Elias Rubel)
Matter Made Website)
LinkedIn - Korina Edwards, Matter Made)
Twitter - Korina Edwards)
Matter Made Website)
LinkedIn - Holly Chen, ExponentialX)
Twitter - Holly Chen)
ExponentialX Website)
