In this conversation with Meagen Eisenberg, CMO at TripActions, she talks about teambuilding, growth, and marketing. Hear about teams at hypergrowth companies, the order in which to build a team, building a company narrative, aligning marketing values to executive teams, what the first marketing hire should be, and Meagen’s thoughts on taking chances on people.
Episode Outline
[00:41] Introducing Meagen
[01:29] Growing teams at hypergrowth companies
[04:34] Building a team in order
[06:35] Mastering product-market fit
[07:31] Integrating teams
[10:44] How to build a narrative
[15:06] Tailoring your comments
[16:53] Keeping NPS in mind
[17:26] Challenges in aligning teams
[25:00] Forming your own opinion
[27:18] Aligning long-term marketing values to C-Suite and boards
[30:45] The first marketing hire
[34:18] Growing, coaching, and taking a chance on people
[38:05] The three H’s
Connect with Meagen
LinkedIn)
Website)
Twitter)
Instagram)
Connect with Elias, Korina, and Holly
LinkedIn - Elias Rubel, Matter Made)
Twitter - Elias Rubel)
Matter Made Website)
LinkedIn - Korina Edwards, Matter Made)
Twitter - Korina Edwards)
Matter Made Website)
LinkedIn - Holly Chen, ExponentialX)
Twitter - Holly Chen)
ExponentialX Website)
