In this conversation, Korina Edwards and Holly Chen talk about brand, marketing, and growth. Hear about SEO and paid search, brand search, keyword bidding, the roles of different channels, and hiring growth and product marketers.
Episode Outline
[00:40] SEO and paid search
[07:15] The channel mix
[08:12] Brand search
[12:28] Bidding on keywords
[15:30] The role of a channel
[17:08] Should companies hire growth marketers or product marketers first?
Connect with Korina and Holly
LinkedIn - Korina Edwards, Matter Made)
Twitter - Korina Edwards)
Matter Made Website)
Matter Made Growing Unicorns YouTube Channel)
LinkedIn - Holly Chen, ExponentialX)
Twitter - Holly Chen)
ExponentialX Website)
