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cover of episode Scott Belsky: Content Creators, Creativity, and Marketing in the AI Landscape (Encore)

Scott Belsky: Content Creators, Creativity, and Marketing in the AI Landscape (Encore)

2025/4/3
logo of podcast Generative Now | AI Builders on Creating the Future

Generative Now | AI Builders on Creating the Future
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Scott Belsky
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Scott Belsky: 我认为AI对创意领域的影响是双重的，它既可能使创意民主化，也可能使创意商品化；它既可能提高创意的可能性上限，也可能降低创意的门槛。AI生成的泛滥内容会让人们更渴望独特和有意义的内容，因此创作者的角色将变得更加重要。AI可以促进产品研发，消费者生成的AI内容可以作为一种开放式研发，帮助企业发现新的产品创意并进行市场验证。我认为未来的营销和娱乐将呈现“核心-外围”模式：核心是原创内容，外围是AI生成的变体内容。社交媒体平台将会利用AI生成内容，并将其投放到算法中，以实现个性化营销。未来，数字体验（甚至物理体验）仍然将用户视为陌生人的做法将显得不可思议，而个性化体验将成为常态。我认为目前投资AI的最佳时机是在那些利用AI API并构建良好用户界面的初创公司，以及那些将AI应用于尚未被充分利用的领域的公司，例如法律和政府领域。AI将极大地促进中小企业的规模化发展，因为AI工具可以帮助中小企业以更低的成本获得企业级服务。我认为AI训练数据版权问题是一个复杂的问题，需要考虑不同地区的法律法规，以及如何确保AI模型的训练数据来源合法合规。未来，AI生成的每个内容都应该包含其训练数据的来源信息，以确保其合法合规性。品牌可以利用AI技术授权用户使用其IP，从而创造新的内容和互动机会。我认为未来人们将利用AI代理来完成各种任务，例如提供建议、过滤信息、处理事务等。AI的应用会让人们从低级工作中解放出来，从而从事更高级的工作，最终提升人类的创造力和生产力。 Michael Mignano: 作为对话引导者，我没有表达具体的观点，而是通过提问引导Scott Belsky阐述他对AI在创意、营销和商业领域的看法。

Deep Dive

Chapters
This chapter explores the impact of AI on creativity, discussing the tension between democratization and commoditization, and the role of AI in lowering the barrier to entry for creative expression. The discussion also touches upon the evolving importance of human creativity in a world of AI-generated content.
  • AI's hallucination is a feature in creativity, not a bug.
  • Novelty precedes utility in AI adoption by creators.
  • Tensions exist between AI democratizing/commoditizing creativity and raising the ceiling for possibilities.

Shownotes Transcript

This week, we’re revisiting a conversation with Scott Belsky, who recently announced a new role leading innovation at A24. Lightspeed Partner and Host Michael Mignano talks with Scott about the evolution of marketing with generative content, the future of personalization, and overlooked opportunities in the AI landscape. 

This conversation took place at the Robin Hood Opportunity x AI Summit. Robin Hood is the largest foundation fighting poverty in New York City.  The group has invested nearly $3.5 billion over 35 years and Robin Hood supports all five boroughs with food pantries, high-performing schools, job-training programs, shelters and more. The group has a venture-like approach; they scale programs that are working and find new programs to fill gaps.

Episode Chapters

(00:00) Intro

- (00:32) Scott Belsky on AI and Creativity

- (04:06) The Role of Creators

(5:18) AI Generated Content on Social Media 

- (7:59) Customers Inspiring Product Development

- (09:59) The Hyper Personalization of Digital Experiences 

- (13:57) Overlooked Business Opportunities in AI

- (18:38) How AIs Can Scale SMBs 

- (20:46) Legal Risks with Enterprise Adoption

- (25:02) Custom Tuned Models Generated From IP

- (26:34) The Rise of AI Agents

- (29:12) Why Scott Belsky is An AI Optimist

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