Going from $0 to $2 million in ARR in 7 years (the Missive story)
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Philippe Lehoux) and his two co-founders started working on Missive) around 2015, and just passed $2 million in annual recurring revenue.

• 0:00 – Getting to know Philippe, and what it's like living in Quebec
• 3:09 – How Missive) got started: "how can we quickly collaborate on an email as a team?"
• 8:15 – How they get most of their customers
• 10:30 – How their first product (Conference Badge)), funded the development of Missive
• 13:55 – How the market dictates most of your success
• 16:30 – How they deal with competitors
• 28:00 – Another example: Crisp) is competing head-to-head with Intercom
• 30:25 – Why indie startups should compete on price

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