Interesting ways you can use a podcast
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Why do you want to start a podcast?

• Grow your business: 

• Get more clients – Nate TechNest Real Estate)

• Brand / PR – Drift Seeking Wisdom)

• Grow your audience: Matt and Alex with Supercomputer)

• Get ad sponsorships: you'll need a really big audience for this (30,000+ downloads per episode)

• Patreon: you'll need a fairly large audience (Taylor Jackson has 160,000 YouTube subscribers)

• Sell your own products / services: in addition to ads, Adam Wathan promotes his course on his podcast)

• Connect with your audience: Taylor Jackson Photography)

• Increase social proof.

• Identify yourself as an expert.

• Contribute to a community, or industry, or culture: Ashley Baxter’s Bootstrapping Digest)

• Put your POV out in the world: Rework), Good News Podcast)

Ideas on how you can use your podcast to reach your goals:

• Private feed just for your team / employees
• Q&A: get users, customers, audience to leave you a voicemail. Answer 1 question per week.
• Interview your customers: interview 1 customer per week. Ask them about their business, how they’re using your product.
• Expert tips: if you’re a professional (lawyer, accountant, coach), give your listeners an actionable piece of advice every week. Give them one thing to improve every week.
• Read your blog posts: already writing a blog post ever week? Just read it “audible” style for your audience.
• Recycle your best talks / videos.
• Conferences: give attendees a private feed of all the talks!
• Share your journey.

Show notes:

• The 8 types of podcast formats)
• Leave us a question at transistor.fm/voicemail). We will answer those next week during American Thanksgiving show.
• Create a podcast for your employees)

What do you think?

• Leave a comment on Breaker), the podcast app for Android and iPhone.
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• Create your own podcast at transistor.fm)

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