Justin Ferriman) returns and we discuss his post-exit transition to becoming a business coach) for other founders.
Brian and Justin’s conversation was recorded on November 10th, 2023.
(00:00) - From Founder to Coaching Founders with Justin Ferriman
(01:26) - Justin's coaching story
(03:09) - The Know/Like/Trust list
(04:13) - Ideation to execution
(05:38) - How Justin is structuring his coaching offerings
(11:58) - Keeping room for growth
(13:35) - Justin on marketing his coaching business
(15:31) - Being active in a community > Hard sell
(18:20) - Using quality content to build trust
