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cover of episode Reinventing Distributed Commerce with AI

Reinventing Distributed Commerce with AI

2024/5/16
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Greymatter
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Rishabh Jain
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Saam Motamedi
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Rishabh Jain: 苹果的ATT规则改变了电商的格局，使得追踪用户变得更加困难。为了应对这一变化，Fermat应运而生，旨在为消费者提供更具吸引力和个性化的体验。我记得在2021年初，当我与CMO们交流时，他们对ATT规则的影响并不重视，认为他们的代理机构和Facebook已经处理好了。但实际上，ATT规则的影响比我预期的要大得多，电商企业甚至从盈利转为亏损。因此，我们需要重新思考如何与消费者互动，提供更有效的客户旅程，并实现闭环的一对一体验。Facebook和零售媒体网络的崛起都反映了这一趋势。Fermat正在创建一个独特的类别，为每个内容提供独特的网站体验，帮助品牌拥有自己的消费者旅程。 Saam Motamedi: 建立大型公司需要抓住行业重大转变的机会。Fermat的出现正是抓住了ATT规则带来的电商格局变化。AI是一种赋能工具，可以自动化整个过程，并创建真正个性化的端到端体验。AI可以直接连接到企业关心的KPI，从而衡量其有效性。

Deep Dive

Chapters
Apple's ATT rules drastically altered how companies approach ads and customer acquisition. This led to unexpected negative impacts on e-commerce businesses, causing significant stock drops and changes in business operations. The impact was far greater than initially anticipated.
  • Apple's ATT rules significantly impacted e-commerce businesses.
  • E-commerce businesses went from contribution margin positive to negative.
  • Major changes in e-commerce valuation and operations occurred.

Shownotes Transcript

App-tracking rules closed the door on user-tracking and targeted ads, but AI opened up new channels of engagement and personalization that previously weren’t possible. Commerce infrastructure company Fermat ushers businesses into this new era of online retail. CEO and co-founder Rishabh Jain talks with Greylock partner Saam Motamedi about the double impact of ATT and AI on commerce, and how Fermat is helping to build the next generation of online businesses. You can read the transcript of this interview here on greylock.com.

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