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cover of episode How Anastasia Soare built a beauty brand worth billions

How Anastasia Soare built a beauty brand worth billions

2025/3/6
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Masters of Scale
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Anastasia Soare
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Jeff Berman
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Anastasia Soare: 我从罗马尼亚移民到美国，白手起家建立了一个价值数十亿美元的美容品牌。我的成功源于对细节的关注、对客户需求的敏锐洞察以及不断学习和适应变化的能力。我从学习黄金比例开始，改进眉毛修饰技术，并通过口碑营销和与名人的合作，逐渐建立了我的品牌知名度。后来，我抓住Instagram等社交媒体的机遇，并与女儿合作，利用网红营销，进一步扩展了我的业务。在发展的过程中，我不断学习，克服挑战，并始终保持对工作的热情。我的成功并非偶然，而是源于我坚持不懈的努力、对细节的关注和对客户需求的满足。我从未想过退休，因为我热爱我的工作，并希望不断提升自己。 Jeff Berman: Anastasia Soare 的故事是一个典型的美国梦，她从一个在洛杉矶租了一间小工作室的罗马尼亚移民，变成了一个全球知名的美容品牌创始人。她的成功不仅在于她的专业技能和对美的敏锐洞察力，还在于她能够抓住机遇，适应变化，并不断学习和创新。她从传统的口碑营销到利用社交媒体和网红营销，不断调整自己的策略，以适应不断变化的市场环境。她的故事也体现了美国社会对移民的包容性和机会的提供。

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Chapters
Anastasia Soare's journey from Romania to the United States is marked by challenges and resilience. She shares her experiences escaping the communist regime, arriving in Los Angeles with little money, and the cultural shock of transitioning from scarcity to abundance.
  • Anastasia Soare's escape from Romania's communist regime
  • Arriving in Los Angeles with limited resources
  • Cultural shock of experiencing abundance after scarcity in Romania

Shownotes Transcript

Anastasia Soare is responsible for how everyone from Oprah to Kim Kardashian shape their eyebrows. Soare started as a Romanian immigrant in a single room salon in Beverly Hills, and decades later, her beauty brand peaked at a valuation of about $3 billion. She joined host Jeff Berman to reveal the lessons she has learned building a global beauty empire, how listening to her daughter helped the brand leverage the influencer economy, and why she never wants to retire.

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