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How this first-time founder landed a $630 million exit

2025/5/8

Masters of Scale

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Jeff Berman

Ju Rhyu

从韩国水凝胶型痘痘贴的灵感到创立Hero Cosmetics，Ju Rhyu将Mighty Patch打造为美国最畅销的痘痘治疗品牌。

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Ju Rhyu: 我是一位初次创业者，在韩国工作期间发现了一个商机：韩国的祛痘贴在美国市场上尚未普及。我尝试过创业，但因为害怕而放弃了。后来，我与两位联合创始人一起创立了Hero Cosmetics，并推出了Mighty Patch。我们最初在亚马逊上销售产品，并通过口碑营销和媒体宣传来推广产品。在第三年，我们开始考虑融资，主要目的是获得战略指导，而不是单纯的资金。融资后，我们能够投资于人才，并提升团队的整体实力。我们还实现了渠道多元化，与Target建立了独家合作关系。最终，我们在公司营收超过1亿美元后将其出售给了Church & Dwight，获得了6.3亿美元的退出。出售公司后，我需要从情感上与公司脱钩，并适应新的角色和身份。我热爱创新，并计划再次创业，利用我积累的经验和人脉，让第二次创业更加顺利。 Jeff Berman: 本期节目采访了Hero Cosmetics联合创始人Ju Rhyu，她分享了她的创业经历和经验教训。她强调了抓住最佳时机退出公司以及善于观察市场机会的重要性。Ju Rhyu的成功故事为其他创业者提供了宝贵的经验和启示。

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Shownotes Transcript

When Ju Rhyu moved to South Korea for a corporate job, she noticed people unapologetically wearing hydrocolloid pimple patches on their faces — on the street, at the office, anywhere. She soon realized no one had cornered the US market yet on this skincare secret, and Hero Cosmetics was born. Rhyu joins host Jeff Berman this week to reveal the lessons she learned as a first-time entrepreneur who built a brand that earned a $630 million exit.

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How this first-time founder landed a $630 million exit 30:25 Share

Masters of Scale

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Shownotes Transcript

How this first-time founder landed a $630 million exit