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cover of episode Live from SXSW: Mike and Kass Lazerow’s ‘messy’ path to success

Live from SXSW: Mike and Kass Lazerow’s ‘messy’ path to success

2025/3/20
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Masters of Scale
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Mike and Kass Lazerow share their journey of co-founding Buddy Media, overcoming business challenges, and maintaining resilience through early failures.
  • Mike and Kass began their entrepreneurial journey with golf.com.
  • They faced a major setback when ChipShot, their acquirer, went bankrupt.
  • Despite losing control of their finances, they pivoted and raised $1.2 million.
  • Their key lesson was transparency with employees, even during financial struggles.
  • They learned to choose investors wisely to avoid personal and professional conflicts.

Shownotes Transcript

Serial entrepreneurs and investors Mike and Kass Lazerow are best known for co-founding Buddy Media, the social media marketing platform that sold to Salesforce for $745 million. Host Jeff Berman joined the Lazerows on stage at the 2025 SXSW conference to discuss their extraordinary career journey as co-founders and spouses. They’ve distilled their most meaningful business lessons into a new book: Shoveling $h!t: A Love Story About the Entrepreneur's Messy Path to Success. 

Book details: https://shovelingshit.com/)

Note: Kass Lazerow is on the board of WaitWhat — the company that makes this podcast.

Read a transcript of this episode: https://mastersofscale.com)

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