While EA’s pursuit of 1 billion users may sound ambitious at first, once you hear CEO Andrew Wilson explain the developers’ strategy to get there, the 1 billion mark starts to almost sound conservative. Wilson returns to Rapid Response to shed light on EA’s recent announcements around a community-driven app, and plans to unleash new AI tools for creators and gamers alike. Wilson also shares the inside story behind the company’s high-stakes FIFA rebrand, how Brazilian Jiu-Jitsu shapes his business leadership, and more.
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