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cover of episode Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game

Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game

2025/6/3
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Masters of Scale
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Sarah Spain: 我认为体育界对女性的关注和投资是好事，但不能期望女性体育变成和男性一样，因为不一样反而有其独特价值。女子篮球队能吸引到男子篮球队未能服务到的观众。即使NBA季后赛和WNBA有时间重叠，WNBA依然能靠自身的热度和精彩故事吸引观众。大学比赛更容易造星，球迷会跟随这些明星进入WNBA。Caitlin Clark通过简单直接的方式吸引了大量新球迷。决定支持哪些女性运动员，背后有关于种族、性取向等更深层次的讨论。Unrivaled三对三联赛通过巧妙的营销和突出球员个性获得了成功。在女子体育中，人们更希望看到所有人都成功，对他人更有同情心。随着Caitlin Clark进入WNBA，更多人关注的同时，也带来了不了解比赛、不理解女性体育交叉性的评论员，制造了有害的讨论。人们希望女子体育保持与男子体育不同的特点，因为这种不同带来真正的快乐。女子职业体育赛事的气氛非常好，非常多元化和友善，竞争激烈但没有暴力行为。

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Chapters
The WNBA is experiencing a surge in popularity, but is it sustainable? This chapter explores the factors contributing to the league's growth, including the impact of star players like Caitlin Clark and the unique appeal of women's sports.
  • Increased viewership and investment in the WNBA
  • Caitlin Clark's significant impact on fan engagement
  • The importance of understanding the intersectionality of women's sports
  • Comparison of WNBA and NBA fanbases
  • The unique marketing strategies employed by the WNBA

Shownotes Transcript

Sports business has never had higher stakes—for every league, every team, every streaming service, and every player. Sarah Spain, host of the podcast Good Game with Sarah Spain, longtime ESPN personality and sports journalist, joins Rapid Response to unpack the complexities behind the WNBA’s mainstream moment, the future of ESPN’s streaming, and the looming legal settlement that could transform college athletics forever. She argues that the men’s playbook isn’t the way forward for pro women’s leagues and breaks down how culture is key to any winning strategy—from the locker room to the C-suite.

You can find Sarah’s new book Runs in the Family here).

Visit the Rapid Response website here: https://www.rapidresponseshow.com/)

See Privacy Policy at https://art19.com/privacy) and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info).