cover of episode The Evolution of PR & Marketing in Material Handling

The Evolution of PR & Marketing in Material Handling

2025/3/15
logo of podcast The New Warehouse Podcast

The New Warehouse Podcast
AI Chapters Transcript
Chapters
In this chapter, the discussion focuses on the evolution of the material handling industry, highlighting its transformation over the past few years. The conversation sets the stage for understanding the industry's current state, as well as the role of public relations (PR) and marketing in this evolving landscape.
  • Big Joe Forklifts has developed purpose-built integrated lithium-ion forklift solutions.
  • The ProMat event is a significant industry gathering with over 1,200 exhibitors.
  • The New Warehouse Podcast started in 2019 and has observed significant industry changes.
  • Ashton Maxfield, President & Founder of Master Plan Communications, is a key guest in this discussion.

Shownotes Transcript

It's no secret that the material handling world has evolved dramatically in the last few years. With more technology than ever before being utilized in the material handling space the way to create awareness around what is happening has changed as well.In this originally live podcast Kevin was joined by Ashton Maxfield, President & Founder of Master Plan Communications, to discuss how PR and marketing have evolved along with the material handling industry.Ashton saw the evolution coming and decided to apply what he had learned in other industries to the material handling industry and has worked with companies like Big Joe and Nucor Warehouse Systems to help get their message out.If you're curious how to get your message out whether you are a start up in the space, PR or marketing professional or an already established company looking to evolve this is the session for you.We'll also dive into how to maximize your ProMat and tradeshow presence.Learn more about Master Plan Communications here). 

Find Big Joe during ProMat at booth N7157.)

Learn more about Zebra Robotics here.)

Learn more about Nucor Warehouse Systems here.)

Take your sales to the next level with MPC!)

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