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cover of episode Scaling a Family Business While Maintaining Founding Values

Scaling a Family Business While Maintaining Founding Values

2024/12/24
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Cold Call
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Jessica Johnson-Cope: 我接手家族企业后，面临着如何平衡企业发展与传承的挑战。一方面，我希望通过规模扩张为社区创造更多就业机会，另一方面，我必须坚守家族企业几十年来秉持的核心价值观，即为社区服务，并与价值观相符的合作伙伴合作。在发展过程中，我需要考虑地域扩张、技术创新（如拓展网络安全业务）以及与大型企业建立战略伙伴关系等问题。我坚信，企业成功不仅体现在盈利上，更体现在为员工和社区创造价值上。我的领导风格是充满活力且以人为本的，我重视员工的贡献，并努力营造一个积极向上的工作环境。在决策过程中，我会寻求信任的顾问的建议，并权衡各种因素，确保决策符合企业的长期发展目标和价值观。 在疫情期间，我们公司业务几乎翻倍，这得益于我们提供的必要服务和员工的努力。这让我更加坚信，只要我们坚持核心价值观，并不断适应市场变化，就能克服挑战，实现可持续发展。未来，我将继续专注于为员工创造更多机会，并培养下一代商业领袖。 Henry McGee: 少数族裔企业在发展过程中面临着独特的挑战，例如获得资金和市场准入的困难。Johnson Security Bureau 的案例展现了如何在规模扩张的同时，保持企业的核心价值观。Jessica 的成功之处在于，她既注重盈利，又重视企业的社会责任。她通过与大型企业建立战略伙伴关系，拓展业务领域，并培养下一代商业领袖，实现了企业的可持续发展。她的领导风格既具有远见卓识，又注重实际操作，这为其他企业家提供了宝贵的经验。此外，家族企业在传承过程中，需要制定明确的继承计划，并处理好家庭内部的各种动态，才能确保企业的长期稳定发展。

Deep Dive

Chapters
The case study of Johnson Security Bureau highlights the challenges of scaling a minority-owned family business. Minority-owned businesses face higher failure rates and unique obstacles like access to capital and markets. The discussion explores three scaling opportunities: focusing on the New York market, geographic expansion, or entering the cybersecurity field.
  • Higher failure rates of minority-owned businesses compared to white-owned businesses
  • Challenges related to access to capital and markets for minority entrepreneurs
  • Three scaling opportunities for Johnson Security Bureau: New York market focus, geographic expansion, and cybersecurity

Shownotes Transcript

One of the oldest Black-owned security firms in the United States, Johnson Security Bureau, provided mainly unarmed guards to New York banks, public works, and hospitals. The company’s status as a woman-owned, minority-owned firm had been crucial to its competitive strategy since CEO Jessica Johnson-Cope took over the firm from her father.

In order to grow the family business, however, Johnson-Cope considered partnering with security firms in other states, something that threatened to put some of the company’s founding priorities on the back burner. She also considered expanding the business into cybersecurity.

In this conversation with host Brian Kenny, Harvard Business School Senior Lecturer Henry McGee and CEO Jessica Johnson-Cope discuss the issues of scaling a minority-owned family business that are at the heart of the case “Johnson Security Bureau: Building Multigenerational Success).”