cover of episode The Nuqul Group Works to Preserve Its Founder’s Legacy

The Nuqul Group Works to Preserve Its Founder’s Legacy

2025/4/15
logo of podcast Cold Call

Cold Call
AI Chapters Transcript
Chapters
The Nuqul Group, founded in 1952 by Elia Nuqul, grew from a trading business into a diversified conglomerate with interests in paper production, banking, insurance, and more. The company's success is attributed to its resilience and ability to adapt.
  • Started in Jordan in 1952 by Elia Nuqul, a Palestinian refugee
  • Initially focused on trading fast-moving consumer goods (FMCG)
  • Expanded to 26 companies by 1996
  • Core business is the largest tissue producer in the Middle East

Shownotes Transcript

In 1948, Elia Nuqul fled his hometown in Palestine with his family to Jordan. The refugee overcame many hardships and started a trading business in 1952. Nuqul Group subsequently grew into one of Jordan’s largest family businesses. Its flagship company, Fine Hygienic Holding (FHH), was a leader in hygienic paper products across the Middle East and North Africa.

Nuqul died in 2022. In March 2023, his son Ghassan Nuqul, the chairman of FHH, was at a crossroads. He and his three siblings had decided to split the Group’s assets among themselves so that each branch of the family could forge its own path. They were in discussions to finalize the details of the agreement.

In this episode, Ghassan Nuqul and Harvard Business School Senior Lecturer Christina Wing join host Brian Kenny. They discuss what it means to continue a family business into future generations, what determines legacy, and how business decisions affect family ties in the case “Ghassan Nuqul and the Nuqul Group: Preserving a Father’s Legacy).”