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cover of episode vol.680 爱逛商场的男孩子,去蓝港合生汇SKP啊!

vol.680 爱逛商场的男孩子,去蓝港合生汇SKP啊!

2025/1/12
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日谈公园

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史里芬
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史里芬:我热爱逛商场,它不仅仅是购物场所,更是观察城市肌理、商业模式和社会心态的绝佳窗口。十年北京生活,我见证了众多商场的兴衰,从合生汇的爆火到SKP的稳坐钓鱼台,从蓝色港湾的松弛氛围到三里屯太古里的高端转型,以及近年来兴起的二次元潮流,都让我对商业运作和消费者行为有了更深刻的理解。 我尤其关注商场细节,例如合生汇的动线设计、21街区的成功,以及它对周边商圈的影响;SKP的满千返百十倍积分活动如何吸引高端顾客;蓝色港湾的公园式设计如何营造轻松氛围,以及它对家庭和儿童的友好性;三里屯太古里如何进行高端化转型,以及它面临的挑战;侨福芳草地的艺术化设计如何影响其商业运营;以及近年来兴起的二次元潮流如何赋能老商场,例如西单更新厂、王府井喜悦等。 通过观察这些商场,我发现每个商场都有其独特的商业模式和目标客群,它们在满足消费者需求的同时,也反映了城市文化和社会变迁。 小伙子:作为一名新媒体从业者,我对史里芬的商场观察视角非常感兴趣。他的分析深入浅出,既有宏观的商业模式解读,也有微观的细节观察,让我对北京的商场有了全新的认识。 史里芬的观点也引发了我对消费主义的思考,我们应该理性消费,不被消费主义裹挟,同时也要看到商业的积极一面,它能提供庇护、创造就业,并推动城市发展。 此外,我还对近年来兴起的二次元潮流在商场中的应用感到惊喜,它不仅为年轻人提供了新的社交和娱乐空间,也为老商场注入了新的活力。这让我对商业的未来发展充满期待。

Deep Dive

Key Insights

Why does 史里芬 recommend visiting SKP during the day?

SKP has a 5-minute welcoming ceremony at 10 AM where all staff, including luxury brand employees, stand at the entrance to greet customers. This creates a unique experience, and the mall is less crowded during the day, making it easier to explore.

What makes 合生汇 unique compared to other malls in Beijing?

合生汇 is known for its 21 Block, an underground food area dubbed as the largest night market in Asia. It attracts a younger crowd, especially college students, and has a high concentration of trendy and affordable brands, making it a hub for youth culture.

What is the significance of 蓝色港湾's design and atmosphere?

蓝色港湾 is designed as a shopping park with an open, relaxed layout. It integrates seamlessly with nearby parks, making it feel more like a leisurely destination than a traditional mall. Its design encourages a stress-free shopping experience, often compared to a mini vacation.

How does 乔福芳草地 differ from other high-end malls like SKP?

乔福芳草地 is more focused on art and architecture than commerce. It features large-scale art installations and a futuristic design, but its commercial space is limited and often feels secondary to its artistic elements. It’s more like a modern art museum than a traditional shopping mall.

What role does 骨子经济 (otaku economy) play in modern malls like 喜悦?

骨子经济 has revitalized malls like 喜悦 by attracting younger crowds interested in anime, games, and collectibles. These malls now host cosplay events and sell niche products, creating a vibrant community centered around pop culture and fandom.

Why does 三里屯太古里 face challenges in its transformation to a luxury destination?

三里屯太古里 is transitioning to a high-end luxury destination, but it struggles with accessibility (poor parking) and its open-air design, which makes it uncomfortable in extreme weather. Additionally, its traditional audience of younger, trend-focused shoppers may not align with the new luxury brands.

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Shownotes Transcript

主播|史里芬 小伙子 想不到吧,史里芬喜欢逛商场!于是他今天来好好聊聊逛商场的事。 北京有很多商场:亚洲最大的夜市合生汇 、世界单日销售流水最高的商场SKP、极度松弛不用“服美役”的蓝色港湾、会被别人行注目礼甚至拍摄的三里屯太古里、艺术陈列大于商业的侨福芳草地,以及那些以二次元谷子经济著称的商场们,史里芬都如数家珍,但是他的视角可不太一般。 从人间观察到商业模式,从风格属性到社会切片,史里芬以独特而犀利的视角审视着,并且乐在其中。 来,一起去逛逛这些商场吧! |Song List| Suede - Filmstar / 剧透!日谈看世界2025年自然旅行团计划 / 日谈看世界联合老朋友博旅文化NatureCulture ,为大家整理出了「2025全年自然旅行团计划」,包含国内及海外多条特别线路,等着和你一起解锁更多地图,开启未知冒险! 扫描图片二维码,每条线路仅需支付0.01元,不仅能获得报名优先权,更能获得膨胀金,100%有优惠,线路正式开售后直接减免!

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