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cover of episode AI Meets Fashion: Redefining Retail Experiences at Nordstrom

AI Meets Fashion: Redefining Retail Experiences at Nordstrom

2025/2/5
logo of podcast The Brave Technologist

The Brave Technologist
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Katie Winterbottom
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Luke Mulks
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Katie Winterbottom: 我领导Nordstrom的AI创新工作，我们团队开发了下一代个性化和推荐系统，利用AI捕捉精确的时尚趋势，辅助产品呈现、商品销售和客户个性化。我们正在进行一个试点项目，使用AI驱动的趋势报告和代理架构来增强客户体验，这包括长期趋势报告和补充性的微型趋势报告。AI生成的服装搭配提高了客户参与度和需求，尤其是在年轻消费者中。在利用AI技术的同时，我们谨慎地维护Nordstrom的品牌和客户体验。AI被应用于供应链的各个方面，例如定价模型和预测，以优化产品降价策略。AI自动化了大部分产品降价流程，特别是Rack产品线，提高了效率。公司内部的传统流程（例如使用Excel文件）阻碍了AI的应用，需要迁移到现代数据工具来加速流程。公司内部需要进行技术教育，以帮助员工理解和应用AI工具，并消除对AI取代工作的担忧。构建一个强大的机器学习平台，以支持AI模型的运行和部署，是整合AI过程中面临的一个挑战。构建通用的代理架构，以整合不同业务部门的AI应用，是提高效率的关键。在整合AI的过程中，公司面临着平衡传统客户体验和创新AI应用的挑战。AI模型在不同业务部门（例如Rack和全价产品）的表现存在差异，需要针对不同部门定制模型。一些AI推荐模型迭代并未取得预期的效果，需要采用更现代化的架构（例如顺序转换器架构）来改进。未来AI在零售业的主要应用方向是将Nordstrom的线下客户体验复制到线上，并辅助店内造型师提高效率。公司未来面临的挑战是如何扩展AI应用的规模，并保持服务水平和响应速度。 Luke Mulks: AI正在通过捕捉精确的时尚趋势，并辅助产品呈现、商品销售和客户个性化等领域，彻底改变时尚行业。

Deep Dive

Chapters
AI is transforming the fashion industry by capturing precise fashion trends and assisting in product surfacing, merchandising, and customer personalization. The development of AI-powered trend reports and agentic architecture enhances customer experiences. This includes generating AI-powered outfits and micro-trend reports, supplementing the work of fashion experts and stylists.
  • AI captures precise fashion concepts and micro-trends from various sources like Twitter.
  • AI assists in product surfacing, merchandising, and customer personalization.
  • AI-powered trend reports and agentic architecture enhance customer experiences.
  • AI generates outfits and micro-trend reports.

Shownotes Transcript

Katie Winterbottom, Director of AI (Digital and Merch) at Nordstrom, discusses a new pilot program that uses AI-powered trend reports and agentic architecture to craft unique fashion journeys. She also emphasizes the need for tech education within companies, and updating antiquated processes to leverage the benefits of emerging tech. Key Takeaways:

How AI is revolutionizing the fashion industry by capturing precise fashion trends and assisting in areas such as product surfacing, merchandising, and customer personalization.

Operational challenges of integrating AI, and the importance of infrastructure scalability.

The development of AI-powered trend reports and agentic architecture to enhance customer experiences.

Limitations of recommendation models, and the importance of modern architectures like sequential transformers.

Guest Bio: Katie Winterbottom) leads AI innovation at Nordstrom, where she directs a team of 32 data scientists and engineers building next-generation personalization and recommendation systems. She's particularly passionate about responsible AI deployment, and has pioneered frameworks for measuring and monitoring AI's business impact while ensuring ethical implementation. Prior to her current role, Katie scaled multiple data science organizations and built enterprise-wide platforms that transformed Nordstrom's digital capabilities. Her teams' innovations have generated hundreds of millions in revenue through enhanced personalization, fraud prevention, and automated merchandising solutions.

About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast) is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin) Produced by: Sam Laliberte)