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cover of episode Building Mobile Games for Legacy Brands like the NBA, The New York Times, and Wordle

Building Mobile Games for Legacy Brands like the NBA, The New York Times, and Wordle

2025/5/14
logo of podcast The Brave Technologist

The Brave Technologist
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Shafik Qureshi: 我目前在纽约时报的游戏平台工作，负责开发和维护包括填字游戏、Wordle、Connections 和 Strands 在内的多款游戏。Wordle 是一款旗舰游戏，它引领了我们未来更多游戏的推出。我专注于移动平台的游戏开发，负责构建 Android 平台应用，支持游戏交互、回放、分数管理等功能。我很高兴能将日常工作融入到我所热爱的游戏领域，特别是我们这些容易上手、受众广泛的休闲游戏。作为开发者，我主要负责将游戏开发者、设计师以及产品团队的想法付诸实践。整个团队都有能力贡献想法，我们会评估游戏是否合理，不会频繁发布新游戏，通常一年发布一到两款，且广受欢迎。我们会严格筛选游戏创意，通过不同的流程评估游戏的不同版本和功能，进行调整和创新，最终确定有潜力的方案。我们的目标是制作出广受欢迎的游戏，因此会进行大量的研究、测试和用户调研，以确保游戏的趣味性和可玩性。我们致力于制作既有趣又易于上手，能让广大读者和玩家都喜欢的游戏。纽约时报非常重视品牌形象，力求游戏应用和产品能体现出高质量和简洁性。我们的游戏注重品质、易用性和趣味性，希望用户能自然地享受游戏过程。

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Shafiq discusses the challenges of balancing innovation with the legacy of traditional NYT games, highlighting the rigorous vetting process for new game ideas and the importance of maintaining the NYT brand's reputation for quality and accessibility. The team evaluates various concepts, focusing on creating enjoyable and accessible games.
  • Rigorous multi-step process for evaluating new game ideas.
  • Emphasis on quality, simplicity, and accessibility.
  • Balancing innovation with the NYT brand's legacy.

Shownotes Transcript

Shafik Quoraishee, Senior Mobile/AI Game Developer at the New York Times, discusses the development process behind popular New York Times games such as Crosswords and Connections, along with what they learned about consumer behavior from the highly addictive and viral success of Wordle. Key Takeaways: 

How to balance innovation with the legacy of traditional games

The importance of user engagement and testing in game development

The future potential of AI in creating immersive gaming experiences

Guest Bio: Shafik Quoraishee) who is a Senior Mobile/AI Game Developer at the New York Times. He works on popular games such as The New York Times Crosswords, Connections, Strands, and Wordle, and is deeply interested in the intersection of AI and accessibility. Previously Shafik was a Senior Android Engineer for the National Basketball Association, and a Senior Data Engineer at Business Insider. Connect with Shafik: Website: https://www.shafikquoraishee.com)   YouTube: https://youtube.com/@squoraishee)   Medium: https://squoraishee.medium.com/)   X: https://x.com/SQuoraishee) ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast) is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin) Produced by: Sam Laliberte)