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cover of episode Gamifying Sleep: How Sleepagotchi Leverages Web3 to Incentivize Health Habits

Gamifying Sleep: How Sleepagotchi Leverages Web3 to Incentivize Health Habits

2025/4/30
logo of podcast The Brave Technologist

The Brave Technologist

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Anton Kraminkin
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Anton Kraminkin:我致力于利用游戏化和Web3激励措施来改善人们的睡眠习惯。睡眠比饮食和锻炼更重要,是首要的健康预测指标。Sleepagotchi通过奖励用户保持一致的睡眠时间表来运作,而不是奖励睡眠质量。我们利用手机数据或可穿戴设备数据来追踪睡眠,并通过游戏内奖励、可交易的虚拟物品以及去中心化激励来激励用户。我们意识到手机是追踪睡眠的便捷工具,但也在应用中加入了功能来鼓励用户减少夜间手机使用。Telegram迷你应用作为营销工具,帮助我们建立社区并提高品牌知名度。未来,我们可能会扩展到其他健康领域,但面临追踪和用户诚实报告的挑战。我们的盈利模式包括销售游戏内物品,并通过这些活动将部分收入返还给用户。我们使用AI来优化数据分析、生成游戏内容以及改善用户体验。数据隐私和反作弊措施对我们至关重要,因为一旦加入了经济激励,就会吸引各种作弊行为。 Luke Mulks: 我对Sleepagotchi利用游戏化和Web3来激励健康睡眠习惯的创新模式印象深刻。这为其他健康应用提供了可借鉴的模板,也为Web3在健康领域的应用提供了新的可能性。我关注到Sleepagotchi在社区建设、用户参与度以及应对作弊行为等方面所做的努力。同时,我也对Sleepagotchi如何平衡用户体验和数据安全,以及如何构建可持续的经济模型表示好奇。

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Anton Kraminkin, Founder of Sleepagotchi, shares insights on the importance of sleep, the cultural shifts towards valuing sleep, and how Sleepagotchi rewards users for maintaining a consistent sleep schedule. Key Takeaways: 

The surprising sleep habits Sleepagotchi has learned about their users

The ethics of gamifying health habits and working with sensitive data

Combating bots and bad actors attracted to the financial incentives Sleepagotchi provides

The use of Telegram as a tool for marketing and low-friction user acquisition

Monetization and ways to generate revenue in the Web3/health space

Guest Bio: Anton Kraminkin) is the founder and CEO of Sleepagotchi, a sleep app that uses gamification and AI to  incentivize users to sleep better. Sleepagotchi raised investments from 6th Man Ventures, Collab+Currency, 1kx and Alliance, and angels including the CPO of Duolingo, among others. Previously, Anton worked on product at Duolingo. He started Sleepagotchi while completing his studies at Harvard Business School.

About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast) is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin)

Produced by: Sam Laliberte)