Michael Girdley (@Girdley)), Bill D’Alessandro (@BillDA)) and Mills Snell (@thegeneralmills)) discuss 2 eCommerce deals in today's episode. An eCommerce skincare product seller & an Amazon FBA eCommerce Brand in the Anti-aging, beauty and skin care segments
Show Notes:
(0:00) Intro(1:10) Cloudbookkeeping.com)(2:16) Health & Wellness brand: eCommerce skincare product seller(6:23) The fools Gold of FBA Businesses(7:20) Understanding the value through market knowlegde(8:30) No brand loyalty.(11:15) Amazon FBA as a source of revenue(15:10) Big Client anecdote(16:00) In-n-Out(18:10) Going from eCommerce marketplace to an own domain website & brand value(21:07) Value forward advisory)(22:02) Amazon FBA eCommercer Brand in the anti-aging, beauty & skin care segments(23:14) Year established as a red flag(23:49) Private lable product(25:27) Margins, cost structure & scaling up on FBA eCommerce(26:40) Sourcing from India?(28:19) Large inventory thoughts, contradictions in the listing(29:29) Should we be mistrustful of this business?(32:23) The growth is just not possible without a cheat code(33:41) Is it realistic to acquire 1 eCommerce business a year?(34:58) Good businesses transact at great multiples
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Past guests on Acquanon include Nick Huber, Brent Beshore, Aaron Rubin, Mike Botkin, Ari Ozick, Mitchell Baldridge, Xavier Helgelsen, Mike Loftus, Steve Divitkos, Dzmitry Miranovich, Morgan Tate and more.
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