The Eurovision Song Contest was started in 1956 as an effort by a consortium of European broadcasters to use culture to unite the disparate countries of the emerging EU. Approaching 70 years of performances, 160 million could watch this year’s Eurovision, even in this age of streaming digital distractions. What's behind the staying power? But first, the WNBA season starts tonight after a breakout 2024, where attendance, viewership, and ad and merch sales all skyrocketed.
