Deep Dive
Shownotes Transcript
Hello LindaHello RobHappy New Year to you LindaThe festive season is overSo did all that holiday shopping break the bank?You mean did I spend too much money?Well yes I didWell did you know about showrooming?
Yes, customers visit shops to see and test products before buying them online.Yeah, you see technology is changing the way we shop, and it could spell disaster, or be very bad for the high street.The high street, you mean those everyday shops that we normally see in our town centers?Things like shoe shops, news agents, supermarkets.
Yes, the high street is competing with the Internet. I buy things like CDs, electrical goods and food online.Ah, but have you ever showroomed before, Rob?Yes, I showroomed and then bought a camera at a knockdown price online.I know I'm not alone in doing this, though.Research found 24% of people showroomed while Christmas shopping last year.
现在,虽然人们尝试要花钱,但也有其他原因。他们有什么原因?
Yes, reassurance. So they want to know what the product really looks like, and they want to be confident they are buying the right thing.I think that's true. I like to inspect what I am buying.If you go to a shop and look at the real thing, you get a much better idea of what it's like.But I also want to bargain.We could say we use the Internet to shop around.That's a good phrase, meaning to look around for the best deal.
用手机是一个越来越流行的方法。手机也有用于收取产品评论。这些是产品的意见或评论。是的,你也可以用手机去检查产品的网址,并在那里比价。
So it seems browsing, that's looking at things to buy but not actually purchasing something in store, is set to increase.Does this mean the death of the high street?I think it will have to adapt or make changes.It could try to compete on price more or offer more incentives when you are in the shop.Incentives.These are things to encourage you to buy the product there and then.
Oh yes