Ha Chu is the founder of Cooked.VN - a rapidly growing F&B school that helps its students learn about branding and marketing in the restaurant business. In today's episode, Ha shares what Vietnamese people really mean when they ask "Have you eaten yet?", why she thinks "phở" won't be Vietnam's poster dish forever, and also shares her three must-try dishes. She talks about the importance of communal eating, the changing landscape of home-cooked meals in Vietnam, and the rapidly evolving F&B scene, which she says is unrecognisable from 10 years ago. Ha shares tips on successful marketing strategies for restaurants in Vietnam, and uncovers how global brands can win the hearts and tastebuds of Vietnamese consumers.
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