E42: I've been a business lawyer in Vietnam for 20 years. Here's my tips for newcomers!
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If your company is looking for a piece of the action in Vietnam this year, this episode is for you. In this instalment of You Don't Know Vietnam, Ian talks to Jerome Buzenet, a business lawyer with 20 years of experience in Vietnam. As Partner at DFDL Vietnam), Jerome helps businesses enter and navigate the Vietnamese market, shedding light on the complexity and fast-paced nature of Vietnam's business landscape. Today, Ian and Jerome discuss key milestones that have shaped Jerome's understanding of doing business in Vietnam, including the influx of investment bankers in the early 2000s and the first private equity investment in the country. They explore the challenges faced by international businesses in Vietnam, such as differences in respecting intellectual property and dealing with bureaucracy. The conversation also touches on the unique role of Vietnamese women in the workforce, the importance of embracing Vietnamese culture and work practices, and the significance of trust and building long-lasting relationships. 

Topics discussed:

🇻🇳 The complexity and fast-paced nature of Vietnam's business landscape🇻🇳 Key milestones shaping understanding of doing business in Vietnam🇻🇳 Challenges faced by international businesses in Vietnam🇻🇳 The role of Vietnamese women in the workforce🇻🇳 Embracing Vietnamese culture and work practices🇻🇳 Building trust and long-lasting relationships

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If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content), the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn), and follow the podcast on Instagram), TikTok) and X). A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.