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cover of episode E45: The delicate art of doing business in Vietnam - with fine dining chef patron Quang Dung

E45: The delicate art of doing business in Vietnam - with fine dining chef patron Quang Dung

2025/2/25
logo of podcast You Don't Know Vietnam

You Don't Know Vietnam

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Ian Paynton
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Quang Dung
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Quang Dung:我认为现在是越南餐饮业有史以来最激动人心的时刻,米其林的到来以及亚洲50佳餐厅的关注,都为越南带来了很多聚光灯。大家都知道越南菜,但越南餐厅呢?很多人认为越南菜就是街头小吃,比如河粉、烤肉粉和春卷。过去12年里,越南的烹饪场景一直在快速发展,而且没有任何放缓的迹象。越南餐饮业发展的原因有很多,包括经济增长、信息时代和厨师出国留学等。并非所有技术都能适用,越南顾客的观点和口味可能与英国人不同。我决定庆祝越南传统,但用一种完全现代的方式来呈现。我最初开设Gastro是为了展示我的英国烹饪技巧,但多年来,我游历了越南各地,从越南厨师那里学到了很多东西。我坚持使用当地食材的理念,在河内开一家反映越南北部地区的餐厅。直到我开了Chapter餐厅,我才发现越南北部在食材和文化方面是如此多样化。我的食材采集者来自不同的民族,他们以不同的方式采购和种植食材。

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Quang Dung is the Chef Patron of Chapter Dining and Grill) and Tales Saigon), which are two restaurants helping to raise the bar and push the boundaries in Vietnam's rapidly changing F&B scene. While Chapter in Hanoi takes its guests on a journey through Vietnam's northern mountains with an EPIC tasting menu and drinks pairing, Tales Saigon is Vietnam's first plant-based and zero waste restaurant, which opened its doors just weeks ago. Today, Dung shares why now is the most exciting time ever for Vietnam's hospitality sector. He describes the difference between building business trust in Vietnam's cities compared to building trust with his foragers in the countryside. He gives his tips for global audiences looking to come to Vietnam to do business, shares what he thinks the biggest mistake is that foreigners make, and drops massive insight bombs on how he manages and retains talent in his finer dining establishments. 

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If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content), the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn), and follow the podcast on Instagram), TikTok) and X). A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.