We're sunsetting PodQuest on 2025-07-28. Thank you for your support!
Export Podcast Subscriptions
cover of episode E48: How to make your global brand relevant in Vietnam - with Tammy Thi Phan

E48: How to make your global brand relevant in Vietnam - with Tammy Thi Phan

2025/4/9
logo of podcast You Don't Know Vietnam

You Don't Know Vietnam
AI Deep Dive AI Chapters Transcript
People
I
Ian
T
Tammy
Topics
Tammy Thi Phan: 我在新加坡待了大约13年，那里井然有序，一切都可预测。但越南非常不同，也同样可爱，只是方向相反。以前井然有序的事物，现在我发现在这里非常动态。以前可预测的事物，现在让我时刻保持警惕。越南真是令人兴奋。在越南工作一年后，我爱上了这里的活力，并且一直渴望回到越南。越南的经济发展迅速，数字化程度高，吸引了全球人才，并且正在经历数字化转型。现在是在越南发展的绝佳时机，许多海外越南人也对此充满热情。我对越南的创业活力印象深刻，在很短的时间内就参加了多个商业发布会。

Deep Dive

Chapters
Tammy Thi Phan shares her experience of returning to Vietnam after 13 years in Singapore, highlighting the dynamic and high-energy atmosphere. She discusses the country's rapid economic growth, digital advancement, and entrepreneurial spirit, noting the prevalence of risk-taking and the desire for self-agency among Vietnamese entrepreneurs. The challenges of transitioning back, including improving Vietnamese language skills, are also touched upon.
  • Return to Vietnam after 13 years in Singapore
  • Dynamic and high-energy atmosphere
  • 7% year-over-year GDP growth
  • Digitally advanced
  • Strong entrepreneurial spirit
  • Challenges of transitioning back including language skills

Shownotes Transcript

Tammy Thi Phan) is a Chief Digital Marketing Officer who spent most of her professional life overseas working for some of the biggest global brands. She spent eight years working at Google in Singapore—first as Head of Strategic Partnerships for Southeast Asia, and later as the Country Head of Marketing for Vietnam. She's now Chief Digital Marketing Officer at one of Vietnam's largest FMCG-retail conglomerates and is based out of Ho Chi Minh City. Today, Tammy shares what's wowed her most about her return to Vietnam. We talk about the importance of relationship building, and Vietnam's quickly changing consumer market. She also offers her top tips for global brands that want to get their marketing right in Vietnam. Spoiler alert: hyperlocal wins. 

Send us a text)

If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content), the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn), and follow the podcast on Instagram), TikTok) and X). A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.