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cover of episode E49: Vietnam’s digital shake-up: Threads, Facebook's fightback and the banking app boom

E49: Vietnam’s digital shake-up: Threads, Facebook's fightback and the banking app boom

2025/4/22
logo of podcast You Don't Know Vietnam

You Don't Know Vietnam
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H
Ho Thuy Thien
I
Ian Paynton
T
Thue Quist Thomassen
主
主持人
专注于电动车和能源领域的播客主持人和内容创作者。
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Ho Thuy Thien: 我认为Threads之所以在越南Z世代中流行，主要归功于它与Instagram和Facebook的深度整合。这种整合使得用户可以轻松地从这两个平台跳转到Threads，极大地促进了Threads的用户获取。此外，Threads还能利用Meta平台强大的算法，根据用户在Instagram和Facebook上的兴趣偏好，为他们推荐个性化的内容，从而提高了用户粘性。 Thue Quist Thomassen: 我觉得Threads在越南的独特之处在于其用户群体和讨论内容。它主要由年轻人主导，他们在这里讨论各种话题，包括科技、电视剧等等，形成了一种与其他平台截然不同的氛围。与X不同，Threads的用户可以更多地掌控自己的信息流，关注自己感兴趣的人，从而建立起一个更有趣、更有价值的信息获取渠道。 Ian Paynton: 我完全同意两位嘉宾的观点。在越南，使用X几乎没有意义，但Threads正在迅速崛起，尤其是在Z世代中。这主要得益于它与Meta生态系统的无缝连接，以及强大的算法推荐机制，能够为用户提供高度相关的内容。对于品牌来说，现在是尝试和试验Threads的好时机，因为它提供了一个接触年轻受众的独特机会。

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Ho Thuy Tien and Thue Quist Thomassen from market research agency Decision Lab return to You Don’t Know Vietnam to break down their latest Connected Consumer Report) — and what it means for brands. We dive into why Threads is exploding among Gen Z, how brands should approach audio platforms and live commerce, and why Vietnam’s ride-hailing and digital finance sectors are evolving fast. From the rise of Xanh SM to the blurring lines between e-wallets and banking apps, this episode is full of insights for anyone looking to stay ahead in Vietnam’s fast-moving digital landscape.

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If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content), the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn), and follow the podcast on Instagram), TikTok) and X). A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.